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HOdo co., ltd. (600400) released its 2018 annual report. The report shows that the company achieved operating income of 2.48 billion yuan, of which men's wear business income was 2.34 billion yuan, an increase of 28.23%. On the whole, HOdo co., ltd achieved steady development under the further development of men's wear.

HOdo co., ltd. is branded with “HOdo Light Fashion” and the products are young, casual and fashionable. The products are designed to create extremely popular series according to the season and it has pushed out the “4+1” HOdo light fashion series products such as “HOdo light goose down”. They leverage the value of an agile supply chain based on the multi-level needs of consumers for cross-border joint development and deployment on demand through commodity financial plans. At the same time, the company combined with the emerging media carriers such as douyin to cover the whole media communication, enhancing the brand's fashion and influence.

In the new round of growth cycle of HOdo co., ltd., the focus on men's business strategy is more proactive under the development logic of focusing on products and members, solid endogenous growth foundation, new layout, and cross-border cooperation, and its future performance is worth looking forward to.